Our History

From daily worry to complete peace of mind, PetZen was created to care for pets and provide peace of mind to those who love them most.

We created PetZen after seeing how many pet products promised too much and delivered too little: unclear formulas, low quality, and brands that disappeared when they were needed most. We believed pets deserved better, and so did their owners.

That belief became Wag & Whiskers.

A Brand Built Around Real Life with Pets


Proudly founded on values of transparency, care, and quality, PetZen was created to offer real well-being to pets and peace of mind to their owners worldwide.

PetZen is a brand specializing in the well-being, calm, and daily comfort of dogs and cats. Each product is designed for real homes, real pets, and real needs, helping to reduce stress and anxiety and improve their daily tranquility.

We don't chase trends.
We don't sell everything.

And we don't put our name on anything we wouldn't confidently use for our own pets.

A Brand Built Around Real Life With Pets

Proudly founded in Canada, Wag & Whiskers is built on strong values ​​of transparency, care, and quality — serving pet parents across North America.

Wag & Whiskers is a pet-only brand focused on comfort, calm, and everyday well-being for dogs and cats. Every product we offer is designed with real homes, real pets, and real challenges in mind — from anxiety and restlessness to daily comfort and peace of mind.

We don't chase trends.
We don't sell everything.

And we don't put our name on anything we wouldn't confidently use for our own pets.

Designed with Intent. Curated with Care.

Designed with Intent. Curated Carefully.

Every PetZen product undergoes a careful selection process that prioritizes:

Materials and formulations that prioritize safety
Practical and user-friendly designs
Clear and honest product descriptions
Quality manufacturing standards

If something doesn't meet our expectations, it doesn't make it to our store; it's that simple.

PASSIONATE ABOUT PETS.
OBSESSED WITH QUALITY.

20K+

Happy Pets Helped

10K+

Satisfied Pet Parents

2K +

Vetted Partners

PASSION FOR PETS. OBSESSION FOR QUALITY.

20K+

Happy pets helped

10K+

Satisfied pet parents

2K +

Verified partners

Inspiring Calm, Comfort, and Confidence

Pet parents strive to give their pets the best life possible. Our role is to make that journey easier.

From product design to customer service, every detail is guided by one principle: doing right by the pet and the person behind the purchase.

We're here to support quieter nights, calmer days, and stronger bonds between pets and the people who love them.

Our Mission and Vision

Our mission is to support calmer homes, happier pets, and more confident pet parents.

We believe pet care should feel simple, transparent, and trustworthy—not overwhelming and confusing. That's why we focus on products that solve real problems while upholding high standards for safety, quality, and usability.

Our vision is to build a brand that pet parents can trust for the long term, one rooted in care, consistency, and genuine support.

Inspiring Calm, Comfort, and Confidence

Pet parents work hard to give their pets the best possible life. Our role is to make that journey easier.

From product design to customer support, every detail is guided by one principle: do right by the pet and the person behind the purchase.

We're here to support quieter nights, calmer days, and stronger bonds between pets and the people who love them.

Our Mission & Vision

Our mission is to support calmer homes, happier pets, and more confident pet parents.

We believe pet care should feel simple, transparent, and trustworthy — not overwhelming or confusing. That's why we focus on products that solve real problems while maintaining high standards for safety, quality, and usability.

Our vision is to build a brand pet parents can rely on long-term — one rooted in care, consistency, and genuine support.

CONTACT US

Do you have any questions?

We are always happy to help.

Our support team is available to answer questions, provide guidance, and assist with anything you may need. Our goal is to respond to all inquiries within 24-72 hours on business days.

Contact us